Nike iD / Outdoor Projection Launch

When Nike launched their innovative April 2005 NIKEiD campaign nationally, they needed an equally innovative street marketing solution.

Neverstop pitched and executed a Stealth Projection Van Tour, complete with interactive wireless broadband connected tablet PCs showcasing Nike’s new web store. Neverstop’s brand ambassadors, armed with wireless, free roam broadband connected tablet PCs, hit the streets to evangelize Nike’s innovation and encouraged consumers to customize their own footwear and equipment via 30ft wide live projection of the NIKEiD website.