Nike / Force of Love / Beijing

The Force of Love event was produced for Nike China (Beijing) to celebrate the love for the Air Force 1 shoe in its 25th year. It aimed to encourage the local hip-hop, basketball, and sneaker cultures that have embraced it as these cultures have become the inspiration for the shoe’s evolution.

We were challenged to overtake and completely redesign the event venue (Nike’s 706 Energy Space) to act as an art gallery and performance space. This included managing all design production and programming for the event, which featured a trailer premiere of the Thibaut de Longeville directed sneaker movie, a sneaker customization studio, dance and artist performances, a Serato demonstration given by DJ Clark Kent of New York, and a curated global exhibit of AF-1 inspired artwork imported from Korea, Paris, NYC, Germany, and Taiwan.