Darigold / Farmalicious “Big Fridge” Event / Portland

Workbench was approached by Wexley to produce a fun, all-ages event in Downtown Portland’s Pioneer Square to launch Darigold’s new campaign, Farmalicious — where farm meets delicious. We partnered up with the School of Rock, local food cart owner / chef Kir Jensen (of the Sugar Cube), and local radio personality from Portland Alternative Music (KNRK), in celebration of local community.

Two thousand people took part in our literal “Grand Opening,” which included kid friendly art activities, food sampling, live music by young musicians and giant magnets — and it all came out of a 16-foot fridge.