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adidas Originals / In-Store Event / Chicago

Chicago

Client
adidas Originals
Role
Producer
Agency
Workbench Creative
Location
Chicago
Start date
August 2012

Taking advantage of the massive influx of people in town for Lollapalooza, we aimed to bridge the connection between the adidas Originals store to our branded hallway installation inside of the music festival itself.

We did just that by producing a sonic in-store event showcasing the local talents Kids These Days and DJ Mick Boogie.