adidas / NMD Launch / Los Angeles

The adidas Originals NMD Immersive Photo Gallery Experience looks to the past to empower the future by serving as a platform to elevate emerging talent within the creative urban exploration community. With this aim, adidas Originals partnered with 15 next generation street photographers to take them on a curated photo meet-up throughout the city.

Following the meet-up, each photographer selected one photo to be part of an immersive group gallery show the following night. The event showcased the new NMD line and selected photographs by incorporating 360 degree projection mapping with sound provided by DJ Joe Kay (Soulection Radio) and delicious fare by LA’s “Trap Kitchen,” while social media influencers helped keep spirits high throughout the night.