adidas / NMD Camera Obscura / Los Angeles
Los Angeles / NYC
To introduce the new NMD sneaker, adidas created an interactive campaign based around the past and future of photography while integrating urban exploration and “nomad” themes consistent with the NMD brand. By setting up camera obscura pop-ups in both NYC and LA, visitors could experience early image projection and recreation techniques with a unique photo-booth experience.
The gallery featured photographic work by 12 LA-based creatives who were prompted to create a visual story using one roll of film. It also included a life-sized camera obscura by using a pinhole to project the outside world around them within the enclosure.