adidas Originals / Lollapalooza Black Top / Chicago

adidas Originals approached The Workbench with a new global campaign idea. Workbench answered with an experiential activation that would encourage 100,000 Lollapalooza festival attendees to show the world how they #represent.

The Black Top featured an outside area complete with a skate ramp with bleachers for Lolla attendees with performances by breakers, Double Dutch crews, skaters, DJs and more. The interior featured displays of the apparel worn by Nicki Minaj and Big Sean, as well as two interactive stations where attendees could take an animated gif of themselves and/or record a video of themselves showing the world how they #Represent.